Google announces AI advancements as it competes with Microsoft

Google has revealed that its main search engine will soon use generative artificial intelligence (AI).

The action was taken when Microsoft earlier this year included GPT-4 to its Bing search engine.

According to the firm, Google’s Search Generative Experience will provide answers to open-ended searches.

The system is currently in the “experimental” stage and will only be accessible to a select group of users.

Sundar Pichai, CEO of Alphabet, the parent company of Google, stated, “We are reimagining all of our core products, including search.”

The business also disclosed a new feature for Google’s Android operating system that will proactively alert customers about unidentified AirTags, tiny devices designed to track personal objects like keys and wallets.

The “unknown tracker alerts” would go live this summer, according to the technology behemoth.

After announcing last week that they were collaborating to address the issue, Apple and Google made the announcement today.

Two women sued Apple last year over AirTag stalking.

Last year, women who had been tracked by the devices complained to the BBC that not enough was being done to stop abuse.